Jonathon Titmus

A fully recyclable packaging solution, suitable for a range of different foods. This design aims to achieve marginal gains that collectively have a significant, positive impact on the nationwide recycling rate.

The packet has energy and cost savings embedded throughout the supply chain, incentivising use, to maximise adoption. It’s easy to open, with an accessible user experience, and resealable to preserve food. To recycle the product, the user flattens it and peels off the film, this is intuitive and satisfying. Mandatory graphics educate consumers on how to recycle, the importance and associated environmental impact of doing so, whilst showing gratitude and appreciation. At the end of life, the pack saves space and time, reducing demand for kerbside collection services and subsequent emissions. The card net is generated by a parametric algorithm and can therefore be rapidly customised to retailers’ needs, allowing for quick and easy replacement of current packaging forms.

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